Why to use Rabbit Links

Introduction

As On 22nd of August 2023, there are more than 114 Million of YouTube channels in the world, out of which more than 2 million active YT Channels in India alone. Every day thousands of channels are created and new content creators are born. If we take an example of India, out of 2 Million YouTube channels there are only 40,000 channels who have more than 100,000 subscribers.

Every content creator starts his/her day with a dream of having millions of views on his/her content but as we discussed above only few get the lime light and rest keep trying but the main question is why this happen? Why only few gets success and the majority of others don't ?

Why YouTube is selective in terms of content propagation?

Every social media platform has an target to keep user onboard as long as they can and to hold the user they have to show the user what might hold them . So to hold the user on the platform they make sure that the content they feed to them is of their own taste and good quality. So,

• Make sure that the content you are creating is of good quality
• Make sure that it follows the latest trends.
• Make sure it follows the content guidelines etc.

But what if your content follows all the above perimeters and still you are not getting the response you deserve ?

To understand this we must understand the working of the YouTube's mighty algorithm.

The first question arises here is that what is an algorithm and why YouTube needs it and what it does.

Algorithm

In simple language, a set of rules that must be followed when solving a particular problem is called algorithm. Still don't get it? Don't worry let's simplify it more.

See, YouTube is a crowded place where millions of videos are uploaded each day and as we discussed before that YouTube has a target to hold the user on the platform for a longer period of time. So, it becomes very hard for a human to analyze each of the video and categorize the  video based upon the user preference. So, to solve this problem they created a computer program which does all this. 

So, algorithm analyze the uploaded video and categorize it on the bases of the video signals and sets its priority to suggest to the a set of users.  

Video Signals

Video Signal is a term used for the data set collected by the YT algorithm which usually consists of the following:

• Video Duration
• Video Quality
• Upload Region
• Number of Likes
• Number of Views
• Channel Subscribers
• Likes
• Dislikes
• Comments
• User Interaction etc,
  

There is a lot of stuff going on under the hood, There are thousands of articles/videos available on the internet and all of them ask you to do the following things in order to get the response you deserve from your videos:

• Be consistent
• Experiment with niche
• Choose a good thumbnail
• Choose a smart title
• Add a keyword stuffed description
• Add proper tags
• Choose trending topics etc.
• Use Tube Buddy or VidIQ
  

In one word, They are not wrong. You need to do all this in order to get a good traffic. The main problem is that all of these are Organic SEO practice and it takes time for them to work and during this time a lot of people quit or change their niche which is the biggest mistake that anyone can make. If you are patient enough with all these practices, YouTube will start loving you. 

What if you need the traffic to your videos now? There are only two ways to do that.

• Running ads.
• Sharing your video links across social media accounts and with your loved ones.

The second point is the part where Rabbit Links comes into play. Let us take an example step by step:

1. We make a video
2. We upload it
3. We add all the required meta info into our video asked by the YouTube
4. We publish our video
5. At last we share it on different platforms.

Suppose you shared your video on your facebook timeline hoping that people will watch your video. Let us tell you that you are not doing anything wrong but the link you are sharing is taking the viewer into the right place using wrong way. Let me share two links to demonstrate:

• A Random YouTube Video
• A Random YouTube Video
  

Both of the links are of same YouTube's video but there is a difference between two. Go ahead click each of them one by one.You will see the first one opens into the web browser and the second one opens directly opens into the YouTube's app. This is because the second links is created using the concept of Deep Links.

What are deep links?

In simple terms deep links are a type of links that send user into the mobile app instead of web browser. If you want to know more about deep links you can read here.

Now the question arises why deep links are important. Let's take an example, almost every human being on this planet have smart phones. But not all of them have computers or use computers for internet. So we have a huge crowd on mobile phones and all the big companies know that. That is why they all have mobile apps created for the user to make the usage of their services hassle free. Even android comes with the apps like Facebook , YouTube  preinstalled.

Now if almost everyone is consuming YouTube on the YouTube app then there are 99 % chances that the mobile user is logged in into the YouTube app is not logged in on the YouTube on the mobile's web browser. 

Now imagine that if you are sharing the traditional link to your video  on social media and your loved ones watch the video the video will be opened into the web browser where they are not logged in. What will happen if they want to react on your video they will be asked to login into the YouTube and 99% of the people will leave the page because no one has that time to type in the credentials and hit login, they will rather skip.

What will this do to your video signal?

YouTube's algorithm will record the user behavior in this way:

• User redirected from XYZ website
• User played the video
• User did not subscribe
• No Likes
• No Comments
• User left the video in between

Now, do you think that YouTube will recommend your video to other people ? The chances are a big NO or maybe yes who knows. All these algorithms work on the concept of probability and probability means guess in simple terms so no one can tell. 

Now suppose if you had converted the video link into the deep link before you shared what would be the result? Maybe a lot better than than above. This is a big problem and Rabbit Links solves it with greater flexibility.

What is Rabbit Links?

Rabbit Links is a platform which helps YouTube content creators to convert their video links into the deep links with just one click.

Why Rabbit Links?

There are so many other platforms which provides the similar features but do you know what makes us better?

1. SEO Friendly Link
2. No Need to signup
3. One click conversion
4. Video Link Indexing on search engine for organic traffic (Premium Feature)
5. Dedicated YouTube Channel Page (Premium Feature)
6. Video Keyword and meta description targeting (Premium Feature)
7. Hi Resolution Video Thumbnail upon social media sharing.
8. Link click count based upon IP address
9. Same Video Id as the YouTube's Video Id

How Rabbit Links Works

When user submits the URL we process it in a way:

• We validate the link
• Validated link is feed to YT Data API endpoint
• We capture the response of the meta data sent by the api
• We save it our systems and provide the deep link.

What really happens when a Rabbit link is clicked?

When a link is clicked it is processed in this way:

• We first check who is making the request. Is it a mobile device? or a Computer?
• If its a mobile device we redirect the user to the YouTube's App with the link
• If its a Computer or other device then we send the user to the web browser with the link with additional perimeter attached.
• The attached perimeter ensures that if the user who has opened the link if not a subscriber then a dialog box from the YouTube is appeared to ask user to subscribe after that its up to the user's decision to subscribe or close the dialog box.

Conclusion

Deep Links are very important if you are trying to get the audience from the different platforms and rabbit links makes the process hassle free and also provides an opportunity to index the video in search engine .